Dental Advertising - It's Affordable. It's Easy to Use. It Gets Results ! |
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| EmailDocs: Dental Advertising, Dental Marketing Choices |
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Email marketing has become a crucial part of any dentist's business plan, especially in this tough economic climate, and EmailDocs has taken the lead and is at the forefront of email marketing for dentists. Our dental marketing campaigns are timely; they can be sent in a few simple clicks. The cost is inexpensive to launch and patients will respond quickly to the information they are sent. Using EmailDocs, dentists have been able to instantly provide promotional and educational information to their patients - with immediate delivery - all at the click of a mouse button.
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E-Newsletter
Sending e-mail newsletters (e-newsletters) is a personal and cost-effective approach for staying in touch with your patients between visits. Your patients want to be kept informed about the latest procedures and practice news. Sending dental newsletters are easy and will certainly lead to more frequent scheduling and more new client referrals. Whereas special offers and promotions are usually designed to drive sales quickly, email newsletters are generally used to build customer loyalty and drive sales over time.
Frequency:
Monthly
Suggested Use:
- Build trust with patients
- Boost productivity
- Demonstrate expertise
- Enhance awareness |
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Marketing & Promotion of New Products & Services (Automated Campaigns)
Send these two-part email campaigns to launch new products and services to a receptive audience. They are the perfect combination of information and incentive to get your phone ringing with requests for treatment appointments, checkups or consultations.
The first email introduces the patient to the product or service and invites patients to call for more information. The second email automatically follows up 10 days later and offer the patient a Special Offer (customizable by you) as an incentive to book an appointment.
It’s important to the success of your campaign that you stay focused on providing value to the patient, and wherever possible, give them a reason to respond (free consult, % discount, etc.). If you send this type of campaign, make sure that it is targeted to the correct patient group and is something that you believe the patient will want to receive.
Frequency: .
Every other month
Suggested Use:
- Motivate treatment / Instant Purchases
- Drive traffic to website
- Dental Marketing, Dental Advertising, Dental Consulting
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Promotional Insert (email customization feature)
This approach offers the perfect combination of information and incentive - all combined in one email - used to get your phone ringing with requests for treatment appointments, checkups or consultations. Educate your patients of the latest practice news while enticing your patients to react to your call to action.
Frequency:
Every other month
Suggested Use:
- Multiple communications - educate and promote
- Softer marketing approach to promoting short term gains
- Dental Marketing, Dental Advertising, Dental Consulting
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Instant Promotions
Simply a selection of discounts or special offers by email in an effort to garner new business, This approach will encourage dental patients to hang on to your email and give you an easy way to track the number of responses your e-mail campaign generates.
Frequency:
Every other month
Suggested Use:
- Motivate treatment / Instant Purchases
- Drive traffic to website
- Coupon retention for future use (stay top of mind)
- Dental Marketing, Dental Advertising, Dental Consulting
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Postcard Style Emails
An attractive postcard with an eye-catching statement will be read by almost 100 percent of the people who get it. The layout is simple and the message is clear. Customize it with a photo of your office staff for instant recognition.
Frequency:
Date driven
Suggested Use:
- Practice news (vacation hours, staf changes, etc..)
- Referral Thank You's.
- Short informational bites / tips
- Dental Marketing, Dental Advertising, Dental Consulting
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Educational / Informational Emails
There are over 150 essential email messages that cover just about every situation needed in order to motivate, comfort, assure or persuade your patients. These are concise, one-page letters written with laser-like focus.
Frequency:
No more than one 1x//week
or 1x/10 days
Location:
Automated Campaigns
Ready-To-Use Campaigns
Suggested Use:
- Inform, educate, alert,
- One-shot communications
- Dental Marketing, Dental Advertising, Dental Consulting |
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Personal Greetings
Sending out personalized holiday emails, birthday emails or "We haven't seen you in a while" messages are a sure way to strengthen any patient relationship.
Frequency:
Date driven
Suggested Use:
- Build trust and loyalty
- Gain referrals
- Dental Marketing, Dental Advertising, Dental Consulting
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Invitations
Holding an event? Invite your patients to attend via email. Invitations to events help create the feeling that you are a valued customer. This is great for:
- new product launches (cerec, whitening, lasers, spa denitstry, etc)
- Informational sessions
- Seminars and workshops
- Social events, Charity & Fund-Raising Events
- Open House
Frequency:
Date driven
Suggested Use:
- Build trust and loyalty
- Gain referrals
- Dental Marketing, Dental Advertising, Dental Consulting
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Post-Treatment Emails
Your patients would like to know that they are not forgotten once the cheque has cleared, and a simple email can make a big difference. Some examples of emails that should be sent following successful treatment include:
- Thank you for your business....
- Care and maintenance tips
Frequency:
Date driven
Suggested Use:
- Build trust and loyalty
- Gain referrals
- Dental Marketing, Dental Advertising, Dental Consulting |
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