Common Scenario
Let's say you've completed your examination on a new patient. You try to encourage the patient to accept your treatment proposal on the first or second visit, but the reality is that this situation does not always occur. Patients have many reasons for not immediately accepting your treatment recommendations. They may be shopping around or simply procrastinating. They may have financial difficulties or maybe they’re just not comfortable trusting you yet. If your office gives the typical response, and will just follow up with a single phone call, then your potential for treatment acceptance is not even close to being maximized.
Challenge
It is esential to continue to stay in touch and educate patients who show interest in their dental care but aren't ready to commit immediately.
Solution
Simply login to your EmaiDocs account. Select one of the many Treatment Acceptance Campaigns offered. Then just enter the email address for the patient and click "Send". (for more than a few patients, import your patient list instead). That’s it!
Result
From then on, that patient will receive a series of personalized and pre-scheduled emails sent on your behalf. Email content is provided to the patient establishing the dentist as a trusted and reputable business. Additional emails explain the value of the service without being overly aggressive. Remaining emails are informative and educational - but unrelated to their specific treatment. This allows you to become a trusted partner in the eyes of the patient and it enables you to build rapport and stay top of mind so when they are ready for treatment, they will think of you.
Track Results Easily
Measuring the effectiveness of your email campaign is also much simpler than other forms of marketing. Unlike traditional marketing methods, EmailDocs provides you statistics on how many emails actually reached your patients inboxes, how many were opened, how many patients visited your website... and more. |